Baby Bottle Case Study – Walmart


Increase sales of Private Label Baby Formula at Wal-Mart.
Educate and convert first time parents to use private label vs the more expensive national brands.

AMC creating a Product Facsimile Display of a 6 foot Baby Bottle attracting new parents and give them confidence that the Private label baby formula is on par with the national brands – at a much lower cost. The massive nipple header was clearly visible as parents would begin the approach to the baby section.

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