Description
Objective:
Increase sales of Private Label Baby Formula at Wal-Mart.
Educate and convert first time parents to use private label vs the more expensive national brands.
Results:
Wal-Mart saw a 27% increase in sales of their Private Label formula compared to before the rack was introduced.
The injection molded 31″ diameter shelving were designed to support 18 cans, over 80 lbs per shelf.
The displays shipped out as a “near pack” with 26 cans of formula.
All formula were batch load recorded and then shipped to Wal-Wart DC’s for rollout.